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Omni Hotel


Omni Hotel


In 1958, Omni Hotels was founded by the Dunfey family of New England and later bought by TRT Holdings Inc. Omni Hotels is now a privately owned company headquartered in Irving, Texas, operating 40 first-class and luxury hotels and resorts throughout the United States, Canada and Mexico. The company includes 35 owned and managed properties, four franchised properties and several properties under development. (Omni Interlocken Resort) In July 1999, Located at 500 Interlocken Broomfield, Colorado 80021, Omni Interlocken Resort opened after nearly spending $83 million dollars. This Four Diamond/ Four Star Hotel has 11 floors and 390 deluxe guest rooms or suites consisting of 270 Deluxe King Rooms, 107 Queen Rooms, 12 One-bedroom Suites, and 345 non-smoking guest rooms. (Resort Profile) The Omni caters primarily to corporate business traveler and the upscale leisure traveler.

The mission of Omni Hotels is to exceed the expectations of our guests, inspire and reward our associates and provide superior financial results to those who entrust us with managing their assets. To go along with the mission Omni Hotel’s vision is to be a global, four-diamond hotel company offering consistent products and services in key business and leisure destinations. Our growth will be achieved through hotel ownership,

management and selective franchising. We will be known for our innovation, exemplary service and superior financial performance. Omni Hotels is committed to being the employer of choice in the hospitality industry. (Omni Interlocken Resort)

The Omni has four different luxurious guestrooms to pick from ranging from $100- 399 per night, but all guestroom are fully-stocked with amenities. Some of these amenities include: plush terry robes, evening turndown service available, triple sheeting on beds, choice of pillow, twice-daily housekeeping service, ironing board, hair dryer, complimentary USA Today delivered to your room each morning, and an in-room safe. Guestrooms also provide up to date technology such as dual line speaker phones with data port, voice mail, an executive desk with modem outlet, high-speed Internet access, on-demand hit movies, Nintendo 64 video games, and Web TV.

VIP Deluxe Suite King

As a member of the Omni Hotels team, employees can become eligible for benefits such as relocation allowances, a 401(k) retirement plan, tuition reimbursement,

medical, dental and life insurance coverage, short-term and long-term disability, paid time off, discounted associate rates at Omni Hotels. Employees are also apart of the key component, the "Power of One" which is a big part of the Omni Hotels' company culture. “Omni Hotel associates are encouraged to make decisions that exceed the expectations of our internal and external customers by using the "Power of One" service code. Our culture provides associates with the training and authority to make these decisions in a positive, supportive environment and rewards them through the Omni Service Champions program. It's the way we work.” (Omni Interlocken Resort)

The Meritage Restaurant, The Tap Room, and Fairways are Omni Hotel’s three food and beverage outlets. The Meritage Restaurant is surrounded by floor-to-ceiling windows, which welcomes you to the elegantly prepared Colorado menu and snow-tipped mountain setting. There is a selection of fine, regional cuisine for breakfast, lunch and dinner. It also features a magnificent grand stone fireplace, and the on warm summer nights an outdoor patio. The Meritage has seating for 160 guests. (Vacation.Net) The Tap Room has some of Colorado’s famous microbrews, as well as gorgeous views of the golf course. The Tap Room holds 200 people and is constructed out of several dark

woods to give it the pub atmosphere. This upscale tavern encompasses billiards and darts for guest entertainment, while dining on a light menu selection and drinks. Fairways is an off-site meeting place for American food and drinks. It is located at the golf course clubhouse, and serves everything from healthy salads and hearty sandwiches to an assorted variety of breakfast and bar menu items. If none of these options sound appetizing 24-hour guest room dining is available if you choose to enjoy tasty fare in the privacy of your own room. (World Airport Guide)



The Omni hotel has more than 34,000 square feet of flexible meeting space, including two large ballrooms with collapsible walls. (Conference Specifications on back 2 pages) The Ballrooms have floor to ceiling windows giving the feeling of more space as well as lush views of the green golf course. The elegant Interlocken Ballroom offers 9,120 square feet of function space and accommodates up to 1,000 guests. The Interlocken Ballroom can be divided into four sections (A-D.) The beautiful Centennial Ballroom is 4,032 square feet with up to a 444-person capacity, and can be split in half (E-F.) (“Distinctive Detail”) All of these areas offer the most advanced technology available for booked events. In addition, the Conference Planning Manager and staff are highly trained to assist guests in conference specifications and entertainment. For smaller business venues the Omni has 7 self-contained meeting rooms located on the garden level featuring the latest technology.

The 34,000 square feet of meeting space is constantly in use because the Omni’s guests are 80% group and 20% transient on average. In the peak season which is May through October, the occupancy is 85-90% and in the low season 50-55%. Since the

business fluctuates so much the budget is always done the prior year and remains the same. What changes, is the forecast for each year as well as there 30/60/90 forecast. The major budget variables are inventory and the market. When a new hotel comes in the area and the occupancy goes from 80 to 70% they must adjust. Situations such as 9/11 have a large affect on the market causing for an adjustment in the 30/60/90 forecast. Last year the Omni made $22 million in revenue, $4.5 million in profit, and the F&B department made $0.31 cents for every one of these dollars. The RevPar is $90 in the Peak season and $50 in the low. The Omni only pays $8 per room to clean so anything above makes them money.

People in the hotel industry used to look at Food and Beverage as being insignificant but now U.S. Restaurant Food Sales are $475 billion dollars and $25 billion were from hotel properties. (Plunkett Research, Ltd) The F&B department fits in to the big picture of the hotel’s organization through service. The department gives the customers options and through these options they must sell the property. Paul Eckert is the Director of Food and Beverage at the Omni, along with 11 managers consisting of Food & Beverage Director Assistant, Executive Chef, Secondary Chef, Banquet & Catering Managers, Restaurant and Bar Managers, 14 supervisors and 180 staff members for large banquets. Each of these individuals has different responsibilities, but everyone works to add more business and make sure the guests leave happy. All of the associates have opportunities to go on

task forces, which is going to other hotels to see if you fit the job profile. Through the task force program employees move from hourly to managerial to personal style management. Personal style management is when you have become comfortable and successful at your job and are then able to collaborate your personal views and the general hotel theme. Through interviewing Paul Eckert I found that the best part of his job is constantly creating, which is coming up with new ideas for special events and dinners. On the flip side Paul work schedule is extremely demanding. Paul works 5 days at 12 hours and 1 day at 6 hours per week, planning projects for future events and having daily/ weekly meetings with managers and staff. When I spoke with him, he said that the hotel goes all day and all night so it needs constant attention. His typical day consists of walking through all F&B areas to enable him to give knowledgeable feedback to his managers and staff. He said, “I just try to keep everything flowing smoothly without being “The” boss.” Whenever Paul has free time he will rush home and spend it with his family because they are the most important thing. Paul told me that he can’t come to work and have a bad day because it will filter down throughout the department. Mr. Eckert said that his number one challenge is making his vision the vision of all the associates. Paul Eckert’s mission is to make the F&B what distinguishes the hotel from all the similar rooms. He wants to achieve this through adding amenities that show value, providing options to the guest to create value, and to support the sales department by exceeding guest expectations. Paul and discussed the budgeting process and he said it is always based on what you did the prior year. He said that the F&B business last year grew $200,000 and is expected to grow substantially more this year. (Eckert)

The F&B department works with every department from when the guest walk in the door to time they pull away in there car. F&B works most closely with the Sales

Department. The Sales department brings in 50,000 room nights to the hotel and around $6 million of the F&B revenue. Without the Sales department there would be no business period and the Omni could not sustain its average daily rate. Sunday through Thursday the ADR is $169 and Friday to Saturday it decreases to $129. The Omni Hotel also has 142,350 available room nights per year and can change when there is a leap year. (Eckert) F&B also work directly with the Catering department to answer questions about orders for big group business reservations. Even though the F&B department doesn’t constantly work with the Golf Course, it provides a gigantic incentive for business travelers. The 27-hole Championship Golf Course has developed quite a name for itself in turn bumping F&B revenues above and beyond. If you add up the generated revenue of the three restaurants, the banquets, events, and conference meetings the food and beverage department is a major profit center for the Omni Interlocken Hotel. (Rutherford, Ch4)

Omni Hotels must always have a new niche and currently they have the most amenities out of any hotel and they are the highest rated hotel in the area. Omni Hotels has been pioneering the hospitality industry for the past 47 years with new and innovative ideas. Omni was the first luxury brand to offer free wireless access in guest rooms and public areas across the brand. Omni was the first, and remains the only, hotel brand to remove adult movies from all of its properties. Omni was the first luxury hotel brand to offer in-room exercise equipment with its Get Fit Kits, which are free of charge, and it’s

Get Fit Guest Rooms, which feature treadmills for a minimal fee. In order for companies to remain profitable and successful they must continuously find a new unique niche such as these above, and after my research Omni is here to stay. (Omni Interlocken Resort)

In Conclusion, after all my research Omni Hotels is a very large rock in the hospitality industry and will do nothing but grow. Look at the central reservations center which handles more than 1.7 million calls and 450,000 GDS transactions each year, it is easy to see that Omni has reliably steady growth. (Omni Interlocken Resort) In detail, the Omni Interlocken Resort is a smoothly run organized establishment that will continue its success into the future. Departments like the F&B will help the hotel succeed with its vision, managing, and “Power of One” dedication that is present in each individual.




Bibliography:
Bibliography
• "Conference Specifications." Chart. Omni Hotels. 29 Mar. 2005
.
• "Distinctive Detail." Irving: Omni Hotels national Sales Office Network,
2001.
• Eckert, Paul. Personal interview. 28 Mar. 05.
• Omni Interlocken Resort. 2 July 1999. 27 Mar. 2005
.
• Resort Profile. 1998. Hospitality Online, Inc. 28 Mar. 2005
.
• Plunkett Research, Ltd. 2001. Food and Beverage. 6 Apr. 2005
.
• Rutherford, Denney G. Hotel Management and Operations, 2001. Ch6.
• Vacations.Net. 2003. Sandesa, Inc. 2 Apr. 2005

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