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Specialty Car Wash Business Plan


BUSINESS PLAN     A.B.C., INC.

1004 East Towne SquareMadison, Wisconsin 53705

The purpose of A.B.C., Inc. is to provide the area with a unique facility that combines both a full service car wash with a quality restaurant. People will be able to get their cars cleaned and/or detailed while they have a pleasant, quality meal. This plan was provided by Ameriwest Business Consultants, Inc.

  • EXECUTIVE SUMMARY
  • OBJECTIVES & GOALS, AND STRATEGIES FOR ACHIEVING THEM
  • BUSINESS DESCRIPTION, STATUS, & OUTLOOK
  • MANAGEMENT & OWNERSHIP
  • THE SERVICE (AN UNFILLED NEED)
  • UNIQUENESS OF THE SERVICE
  • MARKET ANALYSIS
  • MARKETING STRATEGIES
  • FINANCIAL PLANS
  • CONCLUSIONS & SUMMARY

EXECUTIVE SUMMARY

BUSINESS DESCRIPTION

Americans began a love affair with their cars as soon as the first one rolled off the assembly line. An integral part of this affair is keeping the family automobile clean and looking good. It didn't take long for "car laundries" to develop to make it easier to keep our cars looking great. Since these early car washes, we have seen a variety of different types of car washes develop around the country. We have seen automated, coin-operated, and brushless car washes come and go. We have seen car wash boutiques that combine one or more other businesses with the convenience of a car wash.

The purpose of A.B.C., Inc. is to provide the area with a unique facility that combines both a full service car wash with a quality restaurant. People will be able to get their cars cleaned and/or detailed while they have a pleasant, quality meal. This type of operation is unique to southern Wisconsin. The atmosphere will be friendly and open. The business will display a new attitude. It will treat customers like first-class citizens and try to make them feel like they are at home. We will also offer a variety of gift-related items. The services will be offered at a competitive price and pricing will be reviewed periodically.

The operating hours will be Monday through Sunday from 7:00 A.M. through 7:00 P.M. We will review our hours periodically and extend them to meet demand, when necessary.

CURRENT POSITION AND FUTURE OUTLOOK

The business is in a start-up mode. It is a Wisconsin for profit "C" corporation. Operations will be conducted in a 10,000-square-foot building located on a 5-acre site on East Towne Square, which is just a half-block south of Plymouth Road. It is approximately one half mile west of I-90. We estimate we will serve 80,000 restaurant and gift shop customers and 98,550 car wash customers the first year. This is a conservative estimate and our projections do reflect the seasonal nature of each. More customers of the car wash will be served during months with bad weather and more customers in the restaurant and gift shop will be served during the summer. To attain these goals we will use a combination of media advertising, flyers, and word-of-mouth. The customers are there, the experience and ability are there and, with a proper funding, we are convinced the profit will be there.

MANAGEMENT AND OWNERSHIP

The company is set up as a corporation with David Odle and his wife, Sally, owning 100% of all outstanding stock. David will serve as president. Sally Odle will serve as vice president and manager of the restaurant. Kirt Lansing will serve as secretary, treasurer, and manager of the car wash. David will be involved in sales, public relations, advertising, planning, and equipment purchases, and will provide the function as general contractor for the project. Sally will oversee the restaurant operation and will be involved in sales, public relations, advertising, planning, insurance, purchasing, labor, and equipment purchases. Kirt Lansing will manage the day-to-day operations of the car wash and will be involved in sales, public relations, advertising, office management, personnel, operations, planning, purchasing, labor and equipment purchases, and maintenance. The business will employ additional employees who will be involved in cooking and waiting on tables in the restaurant, and as laborers on the car wash line and for additional support. They will be a combination of part-time and full-time. When volume picks up, additional part-time or full-time employees will be hired, as the workload requires. Ameriwest Business Consultants, Inc. will provide help in additional areas such as planning and general business advising when necessary and to supplement the Odles' overall business knowledge. The services of an accountant, attorney, and a qualified insurance agent will be retained.

UNIQUENESS AND DIFFERENTIATION OF THE SERVICE

A.B.C., Inc. will be unique in this part of Wisconsin. The combination of a car wash and a full-service restaurant will provide the ultimate in service to our customers. We will appeal to a wide spectrum of clientele. Nowhere else in southern Wisconsin does an operation combine the services of a car wash and detailing center along with those of a full-service restaurant.

The idea of combining a car wash and restaurant is to provide customers with an informal, social setting and atmosphere and to couple that with a level of convenience that cannot be found elsewhere. It also will prolong their stay by providing food or limited drink while their cars are being cleaned and detailed. In addition, on a limited basis, we may cater to private parties and special groups in the restaurant throughout the year, especially after normal closing hours.

The growth potential is virtually unlimited for the greater Madison area. The population is growing at an accelerated rate. It is rare in today's business world to find a true market void. That is exactly what A.B.C., Inc. has done. Our facility will have little true competition in southern Madison.

FUNDS REQUIRED AND USAGE

To finalize the project, A.B.C. will need to obtain new funding of approximately $1,400,000. This coupled with the $295,000 investment by the owners will provide the funding to acquire the land, build the improvements, purchase the machinery and equipment, and provide furnishings for the restaurant and initial inventory, supplies, and working capital for the restaurant, gift shop, and car wash.

Projected Five-Year Income Statement

(MOST LIKELY CASE) Projected2000 Projected2001 Projected2002 Projected2003 Projected2004
Total Revenue 1,960,830 2,058,872 2,182,404 2,335,172 2,521,986
Cost of Sales 282,649 296,781 314,588 336,609 363,538
Gross Profit 1,678,181 1,762,091 1,867,816 1,998,563 2,158,448
Selling, General Expense 1,426,404 1,479,208 1,537,450 1,601,664 1,672,454
Income Before Taxes 251,777 282,883 330,366 396,899 485,994
Income Taxes 82,907 94,417 111,985 136,603 169,568
INCOME AFTER TAXES 168,870 188,466 218,381 260,296 316,426
(OPTIMISTIC CASE)
Total Revenue 2,352,996 2,470,646 2,618,885 2,802,206 3,026,383
Cost of Sales 339,179 356,137 377,506 403,931 436,246
Gross Profit 2,013,817 2,114,509 2,241,379 2,398,276 2,590,138
Selling, General Expense 1,711,685 1,775,050 1,844,940 1,921,997 2,006,945
Income Before Taxes 302,132 339,460 396,439 476,279 583,193
Income Taxes 99,488 113,300 134,382 163,924 203,482
INCOME AFTER TAXES 202,644 226,159 262,057 312,355 379,711
(PESSIMISTIC CASE) Projected2000 Projected2001 Projected2002 Projected2003 Projected2004
Total Revenue 1,568,664 1,647,098 1,745,923 1,868,138 2,017,589
Cost of Sales 226,119 237,425 251,670 269,287 290,830
Gross Profit 1,342,545 1,409,673 1,494,253 1,598,850 1,726,758
Selling, General Expense 1,141,123 1,183,366 1,229,960 1,281,331 1,337,963
Income Before Taxes 201,422 226,306 264,293 317,519 388,795
Income Taxes 66,326 75,534 89,588 109,282 135,654
INCOME AFTER TAXES 135,096 150,773 174,705 208,237 253,141

Notes:

  1. The most likely case assumes 90,000 customers the first year for the restaurant and gift shop and 105,550 customers for the car wash. The optimistic case assumes revenues and expenses will increase 15% over the most likely case. The pessimistic case assumes revenues and expenses will decrease 15% below the most likely case above.
  2. Cost of goods sold for the car wash will equal 6.44% of sales, 40% for the restaurant, and 53.33% for the gift shop.

OBJECTIVES & GOALS, AND STRATEGIES FOR ACHIEVING THEM

  1. To provide a high quality, full-service car wash which will include complete car detailing, restaurant, and gift shop so that customers will perceive great value and give them the opportunity to have an enjoyable meal while their car is being washed or detailed.
  2. Service an average of 80,000 customers in 1999 for the restaurant and gift shop and 98,550 customers the first year for the car wash. We have projected a conservative increase of 5%, 6%, 7%, and 8% for years 2-5.
  3. To repay the entire loan amount by the end of the fifteenth year and to provide the shareholders with an exceptionally stable income.
  4. Our goal is to become the premier car wash destination in Madison during the next two years.
  5. A.B.C., Inc. plans to closely monitor changing technology to be certain that the company is using the latest and most cost effective equipment and that it keeps up with current trends in the marketplace.

When growth has stabilized we plan to add extra services for customer convenience such as delivery, Internet order taking, greater selection of products (especially seasonal), and continued growth of the food operations. In addition to the above goals we will survey our customers and make changes in our programs and add services to meet their changing ideas in the marketplace.

To obtain the first two sets of goals we will try to maximize sales with an extensive campaign to promote our service. We will utilize the radio stations and newspapers along with brochures, media advertising, pamphlets, use of coupons, referrals, and a variety of other advertising and marketing tools to reach the customer base of southern Madison. We expect to flood the market with advertising until consumers become aware of us and more comfortable with our company. As we grow, word-of-mouth referrals will bring in increasing numbers of customers and we will reduce our reliance on advertising.

The dominant driving force behind our company will be profit and income and to provide the best possible related products and service.

To become the premier car wash and detailing center in southern Madison, we will offer outstanding quality, good hours, exceptional service, and reasonable pricing. We will listen to our customers and conduct surveys.

BUSINESS DESCRIPTION, STATUS, & OUTLOOK

Both cars and car washes have come a long way since the days of cranks and pails and sponges. The first car wash was opened in Detroit in 1914 when two young fellows opened the world's first car wash: the Automated Laundry. It was basically a pail and sponge type of operation. These early "Automobile Laundries" have evolved into sophisticated operations today.

Back in 1914 the cars had to be left all day, since they were pushed through the system manually, and even brass parts were removed for polishing by hand. Twenty-five years later, the first crude "automatic" conveyor car wash was opened in Hollywood, California. On busy days, as many as forty men splashed in the tunnel, soaping, scrubbing, wiping, and drying cars as they were pulled through.

Today, there are over 20,000 automatic car washes, many of which can completely wash and dry a car in less than thirty seconds, without it being touched by human hands. Some car washes handle 20,000 cars per month and net over $200,000 a year before income taxes. Net profits of $50,000 to $75,000 are common.

What happens when it rains? That seems to be the first question that prospective car wash owners ask. If your part of the country has 250 rain free days a year, you're in a good position to do business. Madison has 310 days of sunshine a year. We get just enough rain and snow to make it necessary to frequently wash the car. And remember that night or morning rains don't necessarily hurt business. In fact, the day after a heavy rain, business is usually better than normal in car washes because autos get muddy and sloppy driving around.

Car washes in northern climates do much more business during the winter because car owners are concerned with keeping their cars free of the corrosive road salts used for melting snow and ice.

One thing is certain: car washes are more popular than ever. Like so many other household chores, washing the car is becoming just too much work for busy professionals. Given a choice between spending a Saturday afternoon relaxing or being up to their armpits in soap, most working people will opt for a day of rest. And that spells good news for the car wash industry— both currently and for the future.

A successful car wash business is dependent on 3 factors:

  • location
  • vehicle flow
  • producing a good wash

Our goal is to not have one dissatisfied customer leave our business. With this business we will have to sell and resell our services over and over again. The National Restaurant Association estimates that satisfied customers tell an average of .7 (seven-tenths) other people they have had a positive experience. Unhappy customers tell 7 to 11 other people of their bad experience.

Ongoing decisions in car wash management include: maintenance of equipment, financial management, control of waste, personnel management, front man and managers, wash line crew, cashier, training programs, and establishing rules (hours of work, appearance, penalties, etc.). All of these areas will all be supervised by Kirt Lansing who has had experience in car washes and in other management situations.

Ongoing decision-making in the restaurant will include design of the menu, set-up, layout, server stations, dishwashing, furnishings, cashier station, rest rooms, traffic flow of employees, order taking procedures, error handling, supplies, inventory control, staffing, training, and cleanup. Sally Odle has previously owned and successfully run two restaurants and has the experience to supervise this operation.

We are selling cleanliness. We also realize that first impressions are of utmost importance and will always put our best foot forward.

There are nearly 500,000 restaurant units in the United States. However, there are very few that have been combined with full service car washes. The match seems perfect. People need their cars cleaned and they also need to eat. In today's busy world, it seems only natural to combine the two into one operation.

To maintain operations, the business will require sales tax licenses, health department permits, liquor license, and occupational use license.

The future holds the promise for almost unlimited growth and income as the business matures and considers other markets and products. Complementary products such as fleet service, additional seasonal products, and other functions at the restaurant also will be considered in the future in response to customer surveys indicating customer's wants and needs. Enhanced food services will be offered in the future as the needs are demonstrated. Future plans include additional locations and perhaps some limited franchising of this new concept.

MANAGEMENT & OWNERSHIP

David Odle graduated from Dane County Community College in 1970 with an Associate Degree in Food Service. He also received a Certificate in Business from the Mid-Central Business College. David served as a police officer for the city of Madison from 1960-1990. From 1981 to present, David founded Blue Mound Builders, which specializes in home construction. David also is licensed for commercial construction and is clearly competent to serve as general contractor for the proposed project. His 18 years' experience as a successful builder and business owner has demonstrated David's supervision and leadership skills.

Sally Odle has owned and managed several business operations. Between 1978-1980 she started and managed a pig litter operation. From 1980-1984 she owned and managed two restaurants named Black Feet and Fancy Food in Mauston. She designed and managed these restaurants. She was involved with menu design and built both into popular restaurants that earned reputations for high quality and affordable pricing. From 1986 to 1988 she owned her own real estate business, the Elite Real Estate Group, which has now merged with Monmouth and Associates. Sally's 30 years' experience in all areas of responsibility obviously makes her highly qualified to start and manage the proposed restaurant. Sally has strong leadership and people skills and has developed strong creative instincts, which she has often transformed into successful operations.

A.B.C., Inc. will supplement its employees' skills by using outside consultants in areas such as legal work, income tax preparation, insurance, and general business advising. The business was set up as a corporation primarily for liability reasons and makes it easier to secure investors. To continue operation, a mix of full-and part-time employees will be utilized to help in areas such as cooking, waiting on tables, and for labor. As the business grows, additional part-time or full-time employees may be added to handle the increased workload.

THE SERVICE—AN UNFILLED NEED

Wisconsin growth in families is the ninth greatest in the country. The past decade has seen this segment of the population grow by more than thirty percent. It is growing five and a half times as fast as the general population. This trend will also help our proposed venture.

The few existing car washes and restaurants that cater to our clientele are not nearly as convenient or service oriented as our operation. Nowhere else are these two types of operations combined on one site. Competitors seem to pay little attention to detail and seeing that the customer is satisfied. A.B.C., Inc. and its ownership will embrace the concept of trying to become a focal point for our clientele and never having a dissatisfied customer leave our property.

The timing for such a business is perfect. A significant window of opportunity exists for A.B.C., Inc. to take advantage of the huge growth of the area and start this kind of business. This business will be providing the "Right Service at the Right Time to the right clientele."

UNIQUENESS OF THE SERVICE

It is rare in today's world that a true market void exists. Our service will meet the "unfilled need" described above by providing customers with competitively priced, high service car wash and detailing facility combined with the services of a full-service restaurant on the premises. We will be unique to Madison area and indeed all of Wisconsin.

Customers will be attracted because of our atmosphere, pricing, and facilities. They will be made to feel welcome and as part of the family.

Some major advantages A.B.C., Inc. will have over potential competition and conventional car washes are:

  • Larger and newer facility
  • Lower operating expenses than most
  • Full service restaurant on site (new concept)
  • Location, location, location
  • We will offer carryout
  • We will offer limited liquor (beer and wine)

MARKET ANALYSIS

MARKET OVERVIEW, SIZE, AND SEGMENTS

The market area we will concentrate on is central, northern, and western Madison. This area has been growing rapidly for the past several years and should continue for the foreseeable future. According to Inc. Magazine, Madison is ranked eleventh in the nation for start-up businesses. This means that the economic climate is extremely favorable for virtually any type of new business. In 1998, Madison recorded 5,414 start-up companies to its 400,000 population or 1.36 per 100 citizens. With Madison's exploding growth in population that has occurred during the last decade, local car wash sales should continue to be well in excess of national averages. Once the concept catches on locally, we feel the potential is unlimited. As we grow we will have the financial capacity to carry on an advertising campaign on a regional basis.

The economy is in the midst of a particularly strong growth period. Many new jobs are being added to the local community. Within a five-mile radius of A.B.C., Inc., 12,000 new homes are projected within the next few years. All of these factors are cause for a much greater need in car washes in the area. All of this activity can only help our attempts to begin this car wash.

Listed below are just some of the reasons that the Madison area is growing and why it is a good time to be running any kind of business that caters to this growth:

  • The local economy is booming and virtually busting at the seams.
  • More than 65 nationally based insurance companies are headquartered here. The largest is Allstate. It has over 1,200 employees) and an operating budget of over $85 million.
  • Madison has a new airport that should grow and attract even more new businesses.
  • The new Milwaukee Airport is open and provides an economic boost to the entire state, including Madison.
  • Gambling in nearby Baraboo continues to draw many visitors and some new businesses.
  • Every week, we see articles in the newspapers of Michigan residents and companies relocating here.
  • The world-renowned Four Seasons Hotel has completed an extensive remodeling.
  • MCI and Quantum Electronics are undergoing large increases in their operations here that should add many hundreds of employees.
  • Milwaukee is only 50 minutes away and is another good market for businesses in the area.
  • Many experts predict Madison to become the second fastest growing city in the state between now and the year 2007.
  • Dane County is predicted to become the largest county in the state by the year 2003.
  • The local economy is now more diversified than it was when troubles occurred in the local economy in the late 1980s and early 1990s.

The estimated population of Dane County in 1999 is 500,000 people. The number of households are approaching 200,000. Currently, this market is growing at an annual rate of 3-5%. Projections see this trend continuing for the balance of this decade.

From the above figures it can readily be seen that the potential market for our services is huge. We feel with our pricing and value we will become a price and industry leader within two years.

CUSTOMER PROFILE

Our surveys have shown the following potential mix of patrons for our facilities:

  • We will cater to both blue collar and white collar people
  • Income of typical customers is in the $20,000 and up range
  • Large numbers of young professionals
  • Wide range of age of clientele is 18-80
  • Large numbers of electronics workers in the various plants within a five-minute drive

Beyond the local market we could eventually tap into a more regional market. The advantage of our service is that it could appeal to all segments of the community. By expanding the role of the restaurant, we can continue to become an even greater focal point for the local community.

Competition Analysis

Competitor Name Strengths Weaknesses
Waterwashes Good Location Dated building
123 South Lincoln Fully Automated Poor design
Not customer friendly
Car wash and detailing only
Badger Car Wash Good Location Poor at managing problems
1115 N. Main New Building Was sold and reclaimed
Trying to rebuild reputation
Car wash and detailing only
Competitor Name Strengths Weaknesses
The Waves Location Small lot
5500 Lapeer Handwash Not automated
Labor intensive
Not customer friendly
Poor design
Water Works Newer design Not customer friendly
123 N. Washington Fully automated Car wash and detailing only
The Clean Place Good Location Converted building
1108 N. Drummond Nice building Poor design
Small lot
Not customer friendly
Car wash and detail only

The marketplace is currently shared by 3 major car washes. Most of the existing facilities have one or more significant waeknesses and are not really in the same market as us. They cannot be considered competitors, especially when you add our restaurant into the mix.

Risk Analysis

RATINGS
ELEMENT LOW MEDIUM HIGH
Industry (Maturity and Cyclicality) X
Market/Local Economy X
Competitive Position X
Dependence upon other companies X
Vulnerability to Substitutes X
Technology X
Distribution X
Regulatory Environment X
Suppliers X
Strategy X
Assumptions X
Financial Performance X
Management Performance X
Inflation/Interest Rates X
Others X
Overall Risk X

Identification of Strengths & Weaknesses

Identification of Strengths & Weaknesses
Functions Strong(+) Average(0) Weak(-) Strengths and/or WeaknessesCompared to Competitors
General Administration (Management) X Business experience, especially restaurant
Marketing X
Finance/Planning X Experience in planning and finance
Human Resources X Better performance achievable
Operations X Have run numerous businesses before
Production X
Purchasing X
Distribution X
Servicing X Multi-service approach
Quality of Service X Heads above competition
Company Policies X Strict adherence to policies
Product Mix X Several choices available
Product Features X
Options X
Warranties/Guarantees X
Reliability X Strong management
Desirability X
Advertising X
Market Leadership X New initially, leader within two years
Sales Force X
Overhead X New loans, start-up expenses
Pricing X Very competitive
Delivery Time X
Location X 1/2 block from E. Washington Road
Facilities X Best combination around, new proposed complex

We feel we will have strengths in product features, management, operations, quality of service, product mix, company policies, reliability, desirability, highly trained sales force, pricing, location, and facilities.

We will have low risk exposure in the areas of industry maturity, market, dependence upon other companies, vulnerability to substitutes, technology, inflation/interest rates, regulatory environment, management ability, location, facilities, and suppliers.

We perceive medium risk exposure in competitive position (we are new) suppliers, finance, and planning. We have retained the services of specialists to help in various areas such as marketing, accounting, legal, and general overall business operation advice.

We do not feel we have any high-risk exposure situations or major inherent weaknesses.

MARKETING STRATEGIES

PRICING AND VALUE

Our intention is to raise the public's awareness of our company. We plan to review our prices and those of our competitors every six months. We will review direct material costs, direct labor costs, and total overhead expenses. We will continually monitor the cost of providing our service to each customer. We will offer various free or reduced rate programs to get customers acquainted with us.

Numerous package deals may be offered to customers. Examples of various marketing strategies we may try include the following:

  • Discounts for larger or repeat purchases
  • Special party rates for the restaurant
  • Ladies day (brings in women and reduces weekend congestion in the car wash—may give ladies a plant, hosiery, household item, etc.)
  • Free car wash on your birthday
  • Free car wash with a certain mileage on your auto as announced over the radio
  • Free meal after so many car washes
  • Free car wash after so many meals at the restaurant
  • Fleet discounts to larger customers such as automobile dealers
  • Special detailing and wash packages

SELLING TACTICS

Our company's marketing strategy will incorporate plans to promote our line of services through several different channels and on different levels of use. We will advertise heavily on the popular local radio stations and newspapers.

We will flood the market with advertising and try to go after our specific targets. We will try to capture their attention, pique their interest, and make them feel that they must have our services.

We will offer continuous promotional rates. The results sell themselves. We will offer discounts to frequent users. The more a customer uses our services the cheaper it will become for them.

We will also be a MasterCard and Visa charge card merchant which enables us to more readily service our customers.

In order to sell our facility we shall consider a variety of promotions including:

  • Reserve certain hours or sections of the restaurant for unique groups such as children's birthday parties, senior citizens, service clubs, adults, etc.
  • Conduct special theme nights, use ethnic holidays, family night, charity promotion night, classes, etc.
  • Cultivate local churches and women's organizations for the restaurant.
  • Promote private parties using entire facility, especially after normal closing hours.
  • Early bird specials.

ADVERTISING, PROMOTION, AND DISTRIBUTION OF SERVICES

We recognize that the key to success at this time requires extensive promotion. Advertising goals include all of the following:

  • Position the company as the premier car wash in Madison
  • Increase public awareness of A.B.C. and its benefits
  • Increase public awareness of our company and establish a professional image
  • Maximize efficiency by continually monitoring media effectiveness
  • Consider a possible credit coupon in some of the advertisements
  • Develop a brochure or pamphlet to explain our service and company
  • Continue use of a distinctive business card and company letterhead
  • Use a mix of media to saturate the marketplace

PUBLIC RELATIONS

We will develop a public relations policy that will help increase awareness of our company and product. To achieve these goals we will consider some or all of the following:

  • Develop a press release and a company backgrounder as a public relations tool.
  • Develop a telephone script to handle customer and advertiser contact.
  • We will attempt to never have a customer leave dissatisfied.
  • Develop a survey to be completed by customers to help determine the following:
  • How did they hear about us?
  • What influenced them to use our service?
  • How well did our service satisfy their needs?
  • How efficient was our service?
  • Did they have any problems getting through to us?
  • Did they shop competitors before selecting us?
  • How did they initially perceive our company and product?
  • Where are most of our customers located?
  • Do they have suggestions for improving our service or our approach to advertising?
  • What additional services would they like us to offer?
  • Would they recommend us to others?

We will join trade organizations and subscribe to trade journals to keep abreast of trends, management techniques etc. This organizations may include, National Restaurant Association, Auto Laundry News, and the International Car wash Association

FINANCIAL PLANS

Data Sheet #1

GENERAL:

Fiscal Year in which Projections/Calculations are to start ................................................................................... 2000

Number of Months in which Projections/Calculations are to start............................................................................. 5

The purpose for this Analysis is Business Start-Up, Expansion, or Review.............................................START-UP

Owner's contribution to business (include both cash and time in dollar equivalency) ............................ $295,000.00

Indicate below if the figures are actual, annualized, or projected for each year in the analysis:

2000 Projected
2001 Projected
2002 Projected
2003 Projected
2004 Projected

Indicate the type of business entity you have to the right: C

START-UP/EXPANSION EXPENSES:
Inventory 25,000.00
Advertising 6,000.00
Telephone/Utilities 3,000.00
Professional Fees 4,000.00
Organizational Expenses 2,000.00
Furniture/Fixtures 25,000.00
Land 365,000.00
Buildings 800,000.00
Machinery/Equipment 300,000.00
EXPENSES FOR YEAR: 2000
Car Wash Rest/Gift Shop
Advertising & Marketing Expenses 10,000.00 10,000.00
Bad Debts 0.00 0.00
Contract Labor 0.00 0.00
Depreciation 35,421.00 24,293.00
Direct Labor Expenses 0.00 0.00
Dues, Subscriptions, and Memberships 600.00 600.00
Employee Reimbursement Expenses 0.00 0.00
Freight/Shipping 0.00 0.00
Furniture or Fixture Purchases 0.00 2,000.00
START-UP/EXPANSION EXPENSES:
Rent Deposits 0.00
Insurance 4,000.00
Leasehold Improvements 0.00
Licenses/Fees/Permits 2,500.00
Miscellaneous 80,000.00
Real Estate Taxes 0.00
Other #2 0.00
Other #3 0.00
Other #4 0.00
Total 1,616,500.00
LOAN data: (If Needed)
Amount of Loan 1 1,400,000
Term of Loan 1 (Months) 240
Interest Rate for Loan 1 10.00%
First Year of Loan 1 1999
First Payment Month 8
Amount of Loan 2 $0.00
Term of Loan 2 (Months) 60
Interest Rate for Loan 2 0.00%
First Year of Loan 2 1999
First Payment Month 1
EXPENSES FOR YEAR: 2000
Car Wash Rest/Gift Shop
Insurance 5,000.00 2,000.00
Lease Expenses 0.00 0.00
Leasehold Expenses 0.00 0.00
Machinery & Equipment Purchases 3,000.00 500.00
Office Supplies and Postage 1,200.00 1,200.00
Professional Fees 8,000.00 2,000.00
Permits/Licenses 1,000.00 1,000.00
Rent 0.00 0.00
Repair & Maintenance 12,000.00 6,000.00
Salaries-Officer's 0.00 0.00
Salaries-Administrative 28,700.00 19,680.00
Salaries and Wages-Other 590,040.00 205,000.00
Salaries-Manager 41,000.00 41,000.00
Telephone/Utilities 57,000.00 12,000.00
Real Estate Taxes 15,000.00 5,000.00
Other #2 0.00 0.00
Other #3 0.00 0.00
Other #4 0.00 0.00
Miscellaneous/Contingency Expenses 4,000.00 4,000.00
Total First-Year Expenses Including Interest Paid and Cost of Goods Sold: 811,961 336,273
PERCENTAGE OF TOTAL PAYROLL ALLOTTED TO PAYROLL TAXES AND BENEFITS 15.00%
PERCENTAGE OF NET SALES—COST OF GOODS SOLD: Car Wash 3.44%
PERCENTAGE OF NET SALES—COST OF GOODS SOLD: Restaurant 30.00%
PERCENTAGE OF NET SALES—COST OF GOODS SOLD: Gift Shop 33.33%
PERCENTAGE OF NET SALES—COST OF GOODS SOLD: Income Source #4 0.00%

Data Sheet #2

SOURCES/AMOUNTSOF INCOME FOR YEAR INCOME OPTION ONE2000
Car Wash $1,162,000.00
Restaurant $708,830.00
Gift Shop $90,000.00
Income Source #4 $0.00
Other Income/Exp (Net) $0.00
TOTAL INCOME $1,960,830.00
PERCENTAGE OF INCREASE IN EXPENSES:
For Second Year 4.50%
For Third Year 4.75%
For Fourth Year 5.00%
For Fifth Year 5.25%
PERCENTAGE OF INCOME GROWTH:
For Second Year 2001 5.00%
For Third Year 2002 6.00%
For Fourth Year 2003 7.00%
For Fifth Year 2004 8.00%
PERCENTAGE OF NET INCOME TO BE PAID OUT IN DIVIDENDS
For First Year 2000 20.00%
For Second Year 2001 30.00%
For Third Year 2002 40.00%
For Fourth Year 2003 60.00%
For Fifth Year 2004 80.00%
Number of Restaurant & Gift Shop Customers the First Year: 80,000.00
Number of Car Wash Customers the First Year: 98,550.00
Average Car Wash Income received per Customer: $14.53
Average Restaurant/Gift Shop Income received per Customer: $9.99
Operating Data 2000 2001 2002 2003 2004
Days Sales in Accounts Receivable 10.0 10.0 10.0 10.0 10.0
Days Materials Cost in Inventory 45.0 45.0 45.0 45.0 45.0
Days Finished Goods in Inventory 45.0 45.0 45.0 45.0 45.0
Days Materials Cost in Payables 25.0 25.0 25.0 25.0 25.0
Days Payroll Expenses accrued 25.0 25.0 25.0 25.0 25.0
Days Operating Expenses accrued 15.0 15.0 15.0 15.0 15.0
MONTH Percentage of Sales Car Wash
JANUARY 10.50%
FEBRUARY 10.50%
MARCH 11.00%
APRIL 11.50%
MAY 9.00%
JUNE 5.00%
JULY 5.00%
AUGUST 6.50%
SEPTEMBER 6.50%
OCTOBER 7.50%
NOVEMBER 8.00%
DECEMBER 9.00%
MONTH Percentage of Sales Restaurant & Gift Shop
JANUARY 7.00%
FEBRUARY 7.00%
MARCH 7.00%
APRIL 7.00%
MAY 8.50%
JUNE 10.00%
JULY 11.00%
AUGUST 10.50%
SEPTEMBER 7.00%
OCTOBER 7.00%
NOVEMBER 9.00%
DECEMBER 9.00%
Start-up Expenses
Category Amount
Cash and Working Capital $78,500
Material-Supplies-Inventory $25,000
Advertising $6,000
Telephone and Utilities $3,000
Professional Fees $4,000
Organizational Expenses $2,000
Furniture and Fixtures $25,000
Land $365,000
Building $800,000
Machinery and Equipment $300,000
Insurance $4,000
Licenses, Fees, and Permits $2,500
Miscellaneous $80,000
TOTAL PROJECT COST $1,695,000

New investments or loans totaling $1,400,000 must be obtained. This added to owner's investment of $295,000 will complete the project.

Owner's contribution breakdown is as follows:

Cash $30,000
Deferred Contractor fees for building $200,000
Owner's time (converted to dollars) $65,000
Total Owner's Contribution $295,000

Cash Flow Projection - 2000

Month Start-Up Month 1May-00 Month 2Jun-00 Month 3Jul-00 Month 4Aug-00 Month 5Sep-00 Month 6Oct-00
CASH RECEIPTS:
Car Wash $104,580 $58,100 $58,100 $75,530 $75,530 $87,150
Restaurant $60,251 $70,883 $77,971 $74,427 $49,618 $49,618
Gift Shop $7,650 $9,000 $9,900 $9,450 $6,300 $6,300
Income Source #4 $0 $0 $0 $0 $0 $0
Other Income/Expense (Net) $0 $0 $0 $0 $0 $0
Owner's Equity 295,000
Loan 1,400,000
Total Cash Received 1,696,000 172,481 137,983 145,971 159,407 131,448 143,068
DISBURSEMENTS:
Cost of Goods Sold/Inventory (Car Wash) 25,000 $3,600 $2,000 $2,000 $2,600 $2,600 $3,000
Cost of Goods Sold: Restaurant $18,076 $21,265 $23,391 $22,328 $14,885 $14,885
Cost of Goods Sold: Gift Shop $2,550 $3,000 $3,300 $3,150 $2,100 $2,100
Cost of Goods Sold-Income Source 4 $0 $0 $0 $0 $0 $0
Advertising/Marketing Expenses 6,000 1,800 1,000 1,000 1,300 1,300 1,500
Bad Debts $0 $0 $0 $0 $0 $0
Contract Labor $0 $0 $0 $0 $0 $0
Depreciation $5,374 2,986 2,986 3,881 3,881 4,479
Direct Labor $0 $0 $0 $0 $0 $0
Dues/Subscrip/Memberships $100 $100 $100 $100 $100 $100
Employee Reimbursement Expenses $0 $0 $0 $0 $0 $0
Freight/Shipping $0 $0 $0 $0 $0 $0
Furniture or Fixture Purchases 26,000 $167 $167 $167 $167 $167 $167
Insurance 4,000 $583 $583 $583 $583 $583 $583
Land 365,000 $0 $0 $0 $0 $0 $0
Buildings 800,000 $0 $0 $0 $0 $0 $0
Lease Expenses $0 $0 $0 $0 $0 $0
Leasehold Expenses 0 $0 $0 $0 $0 $0 $0
Machinery/Equipment Purchases 300,000 $292 $292 $292 $292 $292 $292
Organizational Expenses 2,000 $33 $33 $33 $33 $33 $33
Office Supplies and Postage $200 $200 $200 $200 $200 $200
Payroll Taxes/Employee Benefits $12,363 $7,593 $7,593 $9,381 $9,381 $10,574
Professional Fees 4,000 $833 $833 $833 $833 $833 $833
Permits/Licenses 2,500 $167 $167 $167 $167 $167 $167
Rent 0 $0 $0 $0 $0 $0 $0
Repair & Maintenance $1,620 $900 $900 $1,170 $1,170 $1,350
Salaries-Officer's $0 $0 $0 $0 $0 $0
Salaries-Administrative $4,032 $4,032 $4,032 $4,032 $4,032 $4,032
Salaries and Wages-other $71,554 $39,752 $39,752 $61,678 $61,678 $59,628
Salaries-Manager $6,833 $6,833 $6,833 $6,833 $6,833 $6,833
Telephone/Utilities 3,000 $6,210 $3,450 $3,450 $4,485 $4,485 $5,175
Real Estate Taxes 0 $1,667 $1,667 $1,667 $1,667 $1,667 $1,667
Other #2 0 $0 $0 $0 $0 $0 $0
Other #3 0 $0 $0 $0 $0 $0 $0
Other #4 0 $0 $0 $0 $0 $0 $0
Misc./Contingency Expenses 80,000 $667 $667 $667 $667 $667 $667
Total Cash Paid Out 1,616,500 138,719 97,518 99,945 115,547 107,054 118,264
LOANS SECTION:
Interest 11,667 11,651 11,636 11,620 11,604 11,589
Principal 1,844 1,859 1,874 1,890 1,906 1,922
Cash Pyts to Loans 13,510 13,510 13,510 13,510 13,510 13,510
Taxable Income 22,095 28,813 34,391 32,240 12,790 13,215
Income Tax (State & Federal) 6,909 6,909 6,909 6,909 6,909 6,909
NET INCOME 15,186 21,904 27,482 25,331 6,881 6,306
LOANS (Balance) 1,400,000 1,398,156 1,396,297 1,394,423 1,392,533 1,390,627 1,388,705
DIVIDENDS PAID 3546 3,546 3,715 3,884 3,040 1,689
BEGINNING CASH 78,500
Month 7Nov-00 Month 8Dec-00 Month 9Jan-01 Month 10Feb-01 Month 11Mar-01 Month 12Apr-01 Totals
$92,960 $10,580 $122,010 $122,010 $127,820 $133,630 $1,162,000
$63,795 $63,795 $63,795 $49,618 $49,618 $49,618 $708,830
$8,100 $8,100 $6,300 $5,300 $6,300 $6,300 $90,000
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
164,855 176,475 177,928 177,928 183,738 189,548 $1,960,830
$3,200 $3,600 $4,200 $4,200 $4,400 $4,600 $40,000
$19,138 $19,138 $19,138 $14,886 $14,885 $14,885 $212,649
$2,700 $2,700 $2,100 $2,100 $2,100 $2,100 $30,000
$0 $0 $0 $0 $0 $0 $0
1,60 1,800 2,100 2,100 2,200 2,300 $20,000
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
4,777 5,374 6,270 6,270 6,569 6,867 $59,714
$0 $0 $0 $0 $0 $0 $0
$100 $100 $100 $100 $100 $100 $1,200
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$167 $167 $167 $167 $167 $167 $2,000
$583 $583 $583 $583 $583 $583 $7,000
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$292 $292 $292 $292 $292 $292 $3,500
$33 $33 $33 $33 $33 $33 $400
$200 $200 $200 $200 $200 $200 $2,400
$11,170 $12,363 $14,152 $14,152 $14,748 $15,344 $138,813
$833 $833 $833 $833 $833 $833 $10,000
$167 $167 $167 $167 $167 $167 $2,000
$0 $0 $0 $0 $0 $0 $0
$1,440 $1,620 $1,890 $1,890 $1,980 $2,070 $18,000
$0 $0 $0 $0 $0 $0 $0
$4,032 $4,032 $4,032 $4,032 $4,032 $4,032 $48,380
$63,603 $71,654 $83,479 $83,479 $87,464 $91,430 $795,040
$6,833 $6,833 $6,833 $6,833 $6,833 $6,833 $82,000
$5,520 $6,210 $7,245 $7,245 $7,590 $7,935 $69,000
$1,667 $1,667 $1,667 $1,667 $1,667 $1,667 $20,000
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$0 $0 $0 $0 $0 $0 $0
$667 $667 $667 $667 $667 $667 $8,000
128,722 139,932 151,995

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