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Human Resource Management


Human Resource Management


Human Resource Management and its importance to a business

‘Human Resource Management is based on ideas and techniques developed to enhance worker motivation, productivity and performance’.

HRM includes the development of workforce within a team that contributes towards the business's objectives. The role of HRM is to enable workers to contribute to their maximum efficiency towards the objectives of the business. In order to do that, a variety of functions are incorporated within the overall functions of the Human Resources Manager.

The objectives of Human Resource Management

As with all departments, the overall role of the Human Resource Department is to contribute towards the company objectives.

This is concerned with getting the right people for the job, using them well and developing them in order to meet the goals of the organisation. In order for McDonalds to meet their aims successfully it is necessary for them to identify the means of using people in the most effective way possible. It is important for McDonalds to plan, as that way they can come up with any problems that may occur, for example with recruitment, and then they are able to come up with solutions.

Business recruit staff for various reasons, Firstly McDonalds will have to employ more people as their company expands. They will need new people to take existing jobs and also new jobs that become available. When McDonalds are recruiting new staff they will advertise widely and then interview the best possible candidates.

McDonalds policy is to ‘recruit people who have a positive attitude towards customers, themselves and other employees who are capable of delivering the highest standards of quality, service and cleanliness to our customers’.

Training is the act of ensuring that the employee knows how to perform the job and that they are comfortable in performing the job with little supervision.

‘McDonalds is committed to the training and development of all its employees, providing career opportunities that allow individuals to realise their potential’. Training is the foundation of success for any business and a vital means of improvement, as it adds value to their products.



The managers of McDonalds must establish a context for training by deciding where training is needed, how it connects with strategic goals and how organizational resources can be used.

Development goes beyond training, this is where the employee is ‘groomed’ to have their career enhanced. For example at McDonalds they have the ‘Management Development Curriculum’. – This consists of on-the-job training and open learning development modules, backed up with courses and seminars.

A business needs to manage the performance of its employees effectively if it is to remain competitive. Organisations therefore have to develop systems and methods for managing effectively the performance of their employees. For example at McDonalds they have a mission statement ‘ to be the UK’s best quick service restaurant experience’. If individuals are going to be best able to help McDonalds continually improve, they need to be fully in tune with their objectives. However, the business has to give its recruitment team an incentive to achieve these objective, for example, such things like pay increases and fringe benefits, as it is through these objectives that the success of the organisation can be monitored, as well as measuring the performance of its employees.

All of these functions are important to McDonalds, as their success increasingly depends on their knowledge of how they go about selecting the right people, knowing what skills and abilities are needed in its employees, and how to get the best out of the workforce to enable them to survive in their market.

Why employees are an important resource

McDonalds and many other businesses refer to their employee’s are very valuable resources.

Here are a few examples of how the workforce is essential.

The aim of HRM is to produce more and to produce it more effectively and efficiently. Companies such as McDonalds rely fully on their staff to produce quality goods and services. By offering staff benefits, discounts, bonuses and commission, staff will work to the best of their potential. For example, if McDonalds wish for a better customer service, then it will have to develop a happy work place, so that they workers are enthusiastic about their job.

For McDonalds Customer service is associated with developing bonds with its customers in order to create long-term relationships. Employees can determine a businesses reputation by the quality of the customer service that they provide. Staff who are on the front line in terms of customer service must have the right image. It helps enormously if they have a friendly ‘open’ face and appear approachable. This therefore will determine whether people are satisfied and come back again, if the services are successful in any business, then they can ensure that they have a good reputation with the public, and provide the basis of good competition with its competitors.

If staffs of a company are fully aware of how the business is organised and if they are trained effectively then they can start to develop ideas of their own to try and help improve certain aspects of the business. This therefore shows how a business can improve from ideas being put forward by its employees that are trained properly.

Another way in which staff could develop new ideas is if for example a business set up a market research team to investigate into competitors, customers, attitudes, and new product ideas. McDonalds have a new product and development team which works with suppliers to expand the menu with new core and promotional food items. McDonalds need to rely on this development team to keep up with its competitors, such as Burger King.

In conclusion I feel that without its quality employees McDonalds would not be as effective as a business against its competitors. It must rely on its workers to give them their reputation and to provide their quality products and services. Therefore all the functions of HRM:

Must be successful to ensure that employees are trained properly and are given the benefits they deserve in order to do a grand job.




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