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Manufacturing Of Farries

Manufacturing Of Farries

The manufacturing and marketing operations of the Ferrari/Maserati Group had a record year in 2001. The same was also true for its racing team.Sales to end customers totaled 6,158 cars (6,040 in 2000), of which 4,289 were made by Ferrari (4,070 in 2000) and 1,869 were manufactured by Maserati (1,970 in 2000). For Ferrari, 2001 unit sales were up for the eighth consecutive year.A breakdown of cars shipped under the Ferrari brand shows a gain of 10% in the United States, which at 1,206 units was again the company’s largest market. European customers purchased 2,440 cars, or 6% more than in 2000. At 651 units (+6%), Germany was Ferrari’s largest European market and second in the world, followed by Great Britain at 501 units (+9%). Italian customers purchased 490 units (+18%).Several of the Sector’s cars — the 550 Barchetta Pininfarina, the 360 Modena, the 360 Spider and the 456M — were honored with numerous international awards in 2001. Ferrari set a special record in 2001 with its limited edition 550 Barchetta Pininfarina: For the first time in the company’s history, a new model was approved, manufactured and delivered to its 448 buyers in a single year, with orders for the entire run booked before production began.In 2001, Maserati sold 1,779 units of its 3200 GT, Spyder and Quattroporte Evoluzione models. This is a satisfactory result considering that it was achieved during the runout phase of the 3200 GT and while the Quattroporte Evoluzione was being phased out (production ended in April 2001).Maserati’s biggest markets are Germany (426 units, unchanged from 2000), Great Britain (355 units, +18%) and Italy (272 units, -9%). Sales were also up strongly in Japan.In 2001, Maserati launched ambitious marketing programs, particularly in the North American market, to which it is returning after a 12-year hiatus (the first cars were scheduled for delivery at the beginning of 2002).


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