The purpose of this review is to provide a better understanding of the Internet Week Journal and all of its contents. After reading this document, a should better understand the magazines physical details, (average number of pages, paper quality, the use of font and color, etc.) Publication Data (Frequency of issues, Type of publisher, cost per issue, etc.)and content of articles (average length, topics, complexity, etc.) In this document I will analyze the writing styles (fog index, general clarity, and Sentence Structure), and the audience it is written for.
When first given the assignment to analyze a journal I was reluctant to use this particular one, because I thought it would be too dull. After reading the journals, I found that they are full of useful information that is relevant to my future profession, computer science. I found countless articles that will assist in staying ahead of technological advances. I plan to continue to read the journal. I plan to continue to read the journal.
The Physical size of the Journal is thirteen inches long and ten and three eighths inches wide. The issues reviewed were no longer than 78 pages and no less than 50 with an average of 55 pages. Every issue had a basic outlined cover. Internet week is printed across the top in bold red and black letters. The main heading seems to be about 78 point Arial 3-D font. Centered directly above the title is Internet weeks web site. Directly below the title is a small title that reads Business Transformed.
Each issue’s cover is printed on a high quality and relatively thick paper. The paper has a smooth glossy finish with a bright white background. Inner pages of the journal are printed on a thinner dull white paper that is of lesser quality. The finish is also a glossy smooth finish. Each page of the journal is full of rich color that is transparent through the paper.
Each issue is about 40% advertisements, for example, the April 23rd issue has 32 pages of advertisements of only 54 total pages. Most of the advertisements are full page and are representative of security development companies. I found that Internet Week posted at least 2 full page adds in every issue. Cisco must make large contributions to the magazine; because, in every issue from April to May Cisco had advertisements. For the size of the journals, too much space is taken up by advertisement. I understand the advertisements help pay for the journal, but I feel the space could be utilized more efficiently.
Internet week is published by CMP Media. The journals editors consist of mostly male technical writers. I did not find a break down of the individual editors, but only in one occasion did I found a reoccurring female author (Jade Boyd). Jade Boyd could be a male; It is the only name that sounds like a females. Internet week is distributed weekly and is available to anyone. The publication is free to professionals (whom qualify) in the communications industry. To the public that does not meet their qualifications the price is as follows.
Mexico/Central America $297.00 $594.00
South America/Europe $352.00 $760.00
The journals I reviewed contained several recurring features, some of them are:
The recurring articles “InternetWeek.com” are short articles supporting a variety of subjects including new technology and e-business marketing. These short articles are available on the Internet. My favorite recurring article is the “Question of the week”. The question of the week for the May 21, 2001 issue was “Should both IT and business management be involved in IT decisions.” What I like most about these articles is the reader is given the opportunity to interact with other readers. The answers are taken at InternetWorld.com then a chart is made of the different answers. The chart is published in the next issue. This is a good opportunity for readers to compare answers with other readers.
Another recurring feature is the letters to the editor. Most of the letters published are letters praising editors of Internet Week, although sometimes a letter like the one in the May 14, 2001 issue is different. The title of the letter is “M’SOFT ‘Protection”. Ron Davis is replying to a column written by Wayne Rash (“Blacklist or IT Aid”). Rash’s column covered the “Finer points of WinXP”, Ron Davis says “Microsoft hasn’t even demonstrated an ability to make its own programs run properly”. In the May 28, 2001 issue Wayne Kirkwood responds to Ron Davis’s letter by saying “Microsoft can effectively kill a program any time it wished. These interactions between the readers and editors are what make the letters so great.
Every issue I read had a review of a new piece of hardware or software. I like this aspect of the letter, although I would like it more if the reviews would cover more than Internet hardware and software. The reviews consist mostly of servers and data storage devices. One of the most useful recurring features is the “Internet Week Events”. This article consists of a calendar of all coming events relevant to Internet business. The one thing the paper copy of the journal is missing is job postings. These postings are available on the web but not in the printed version.
Each issue has an average of 23 articles. Most of the articles are no more than one page long, packed full of product reviews, business news, and general information useful to all computer based professionals. The main coverage of the articles are either e-business or products used in the computer field (servers, security packages, storage media, etc.). Generally the articles focus on products related to the Internet. Most of the topics are relatively complicated. For instance, in the May 7, 2001 there was an article titled “One Less Layer”. This article was actually about an Internet Database; the topic itself is a relatively complicated subject. The article is stuffed full of acronyms, (XML, IETM, and SGML). The subject covered is a complex topic to technologically literate people; with all the acronyms it could be impossible for anyone else.
Each article in Internet Week contains sentences with an average length of about twenty to thirty words. The overall FOG index is level 16. The average sentence contains 24 words, and each paragraph contains an average of 4-5 sentences. Readers of this journal should have knowledge of the many acronyms used in the computer industry. Generally the sentence structure is constructed in such a way that only savvy technicians can make any meaning. This is the reason the journal is published for Internet technicians.
Internet Weekly is published for e-business executives and Internet technicians. The articles within the journal reflect the views and interests of the Internet businessperson. The journal is published to inform readers of up to date information on products and general e-business news.
Internet world is an excellent publication for anyone seeking up to date information on virtually any e-business related topic. When I graduate I plan to subscribe to the journal, but until then I will continue to read the free copies offered by the computer science department. I would suggest this magazine to anyone seeking information on anything related to e-commerc